How to choose the right keywords that help to rank number one on Google and gain more traffic?
Keyword research is the first and foremost thing on which people usually don’t focus, as everyone is paying attention to publishing blog posts, SEO ranking, and backlinks to gain traffic on sites. But they’re skipping the most important step i.e. to find the right keywords, people are unaware of it and usually don’t have an idea how much it is important in ranking.
In this definitive guide, I’ll show you the importance of choosing the right keywords for your blogs.
Let’s first discuss what Keyword Research is then, later on, I’ll tell you the tips and tricks to find the right keywords.
So let’s move on!
What Is Keyword Research?
Keyword research is the basic task in Search Engine Optimization that involves identification of those keywords that people mostly enter to search for something into search engines.
Blogging isn’t about only posting content on a regular basis to your website. The thing that commonly found in content marketing is that people keep on writing articles without even bothering if people are really searching about it or not.
Let me tell you one thing.
Spending time on making content for your blog and publish it will not help you in gaining enough traffic. If you’re not targeting the right blog posts and then the right keywords that you’ll use while creating content, then you’re doing nothing but wasting your time.
Have you any guesses how much money you can earn by not bothering about keywords?
Little to nothing!
Because you’re picking the wrong keywords to rank number one on Google.
Before you start writing content for your website you’ll need to identify the best-related keywords. Make sure that the content you produce is relevant and people are searching for it. It’s a time-consuming task and requires a lot of effort, but believe me, once you’ve done it well it will pay you off. You must have heard that “Hard work pays off”. So if you want that your website or blog should rank high in search engine then keyword research should be the foundation of your SEO strategy and content creation.
Why Is Keyword Research Important?
Finding the keywords that people search for the most is not actually the task. You need to ensure that the keywords you use should match with your brand, product or services. You’ve to learn the strategies that will help to achieve your goals. Choosing a more relevant and high volume keyword is just like a pointer for your SEO, they’ll tell where to go and whether it is helping you to make progress or not.
If this isn’t done correctly your website won’t get good traffic and all other optimization techniques will fail. Due to this your website will not get good rankings as search engine gives preference to relevant content.
Using targeted keywords wisely is really a difficult task but once you’ve done it well, it will help you to drive traffic to your website, your website will get more visibility in search engines, becomes the source of desirable income for your blog and will provide more business opportunities.
Types Of Keywords
After discussing the importance of keywords, now it’s necessary to know which type of keywords will work best in your case. For this, it is compulsory to know about all your options so you can choose the best.
Firstly, let’s discuss the types of keywords by length.
Keyword’s Types According To Length
A simple way to select keywords is by their length, there are commonly three types i.e.
- Short-tail Keywords
- Mid-tail keywords
- Long-tail keywords
You can get a lot of information just by the length of keywords e.g. its search volume, how much traffic you can gain from it and the Google rankings.
Short-tail keywords also called head keywords or generic keywords comprises of short words, phrases, and variants. These keywords are broad keywords and they have a high volume of search traffic. Such types of keywords comprise one or two words and they’re more competitive to rank.Example: Weight Loss, Games, WordPress, SEO
Mid-tail keywords lie between short-tail keywords (that have a high volume of traffic and they’re highly competitive) and long-tail keywords (that have less volume of traffic but their conversion rates are high).
Mid-tail keywords are usually comprised of two to three words and they’re more descriptive than short-tail keywords. These kinds of keywords neither carry complete information nor less.Example: Weight Loss Diet, Shooting Games, WordPress themes, SEO Tips
Unlike short-tail keywords, these types of keywords consist of more than three words and these are more traffic-oriented. The long-tail keywords are much targeted to a specific audience and a particular topic. You have to be more specific in your targeting e.g. the short-tail keyword can be converted to long-tail as “Best Selling Online Mobiles in Pakistan”
These types of keywords usually have low search traffic and less competitive to rank. They generally have high conversion rates because they’re more specific.
(Note: Following long-tail keywords aren’t generated from any software, neither do they exist. They are created for the explanation purpose)
- Buy iPhone Cases in Los Angeles
- Best iPhone Cases in Los Angeles
- Buy Cheap iPhone Cases in LA
- LA iPhone Cases Best Prices
- Best Prices iPhone Cases Los Angeles
Data Taken From Bloggingcage.com
Moving onwards let’s get some knowledge and details of further types. Our next discussion will be about targeting keywords. I hope that this definitive discussion about keywords types according to length is just cleared to you.
Types Of Targeted Keywords
Targeted keywords are phrases and variants that are tied to your brand or specific audience.
Targeted keywords are further categorized into the following:
- Market segmented keywords
- Customer defining keywords
- Product Keywords
- Competitor Keywords
- Geo-targeted Keywords
Market Segmented Keywords
Market segmented keywords are generic keywords that are associated with an industry or brand. These phrases are usually very broad and generic and are usually harder to rank than others but still, they’re important.
Customer Defining keywords
Customer defining keywords are phrases and terms help to identify a specific group of customers and audience. This type of keywords is important because it will help you discover your target audience.
Customer defining keywords develop a connection to those who want your products or services.
Such kind of keywords is associated with products and brands and they directly refer to a company’s product or services. So for brands, there must be strategy to select keywords for their products so customers can find their offerings through search.
Such types of keywords are particularly targeting competing for business, products, and services. By using these keywords, helps to drive traffic to your competitor’s website, because it gives an opportunity to get the attention to a similar audience of the same interest.
For example, for a mobile company like Samsung, a competitor website could be Huawei.
To target or identify a location nearby you, geo-targeted keywords are used. These kinds of keywords are keys to your local rankings. Geo-targeted keywords help you to target local audiences or customers who can engage with your company, product or services. It will not only help you to drive traffic to your website but also to your company.
I’m hoping that the concept of targeted keywords and keywords based on length are now clear to you and you have a better idea about these. So let’s move further to know about some other types of keywords.
What Are Buyer Keywords?
These types of keywords are used when there’s a need to purchase a product or service.
What’s the role of these keywords in driving traffic or would it help in monetization?
I know you’ll not get a clear idea just by the name but don’t worry after discussing these keywords in detail you’ll get clear about it.
Buyer keywords are further categorized into
- Informational Keywords
- Navigational Keywords
- Transactional Keywords
Let’s discuss it first type i.e.
When general information about a topic is required, informational keywords are used. To solve a problem or to fulfill a need or requirement everyone looks for the ways. These are basically problem-oriented keywords. People use Informational keywords to search for solutions.
Navigational Keywords also termed as “go” keywords are used when people want to visit different websites to search for something. They have knowledge about the product but to learn more about it, they need to search for it. Researching different websites will provide the best solution.
Transactional keywords also termed as “do” keywords are used when someone is ready to purchase something. During the conversion phase of the purchase, people use these keywords. They are the final purchasing decision and very important in money-making.
I hope the concept of buyer keywords is now a bit clear to you, now we’ll discuss LSI keywords.
Latent Semantic Indexing called LSI keywords is related terms that are used by the search engine to deeply understand what type of content is on the webpage.
What are the LSI keywords?
Google and other search engines determine the topic on a website according to the keywords found on that page. So if a search engine saw a keyword “Keywords Research” over and over again on the page it would automatically determine that page is about Keywords search.
If you don’t use particular keywords, again and again, Google wouldn’t know what your page is about.
Google relies on LSI keywords to understand the type of content on a page. LSI keywords are used to support primary keywords. Each website has one primary keyword and with this primary keyword, there are three to four related keywords that are used to give detailed context which helps search engine to understand better.
Seasonal keywords are those that are used during some specific time period.
For example, during Christmas, New Year, Halloween or some other event keywords like happy New Year Wishes, Christmas Quotes or Halloween Costumes, etc. are searched.
They get good rankings in those days and help to increase the sale of products.
There are a lot more types of keywords, but those discussed here are the important ones and choosing the right one will help you in achieving your goals.Salman
Steps To Find Suitable SEO Keywords
As you’ve identified suitable high volume keywords, whichever the way you’re using to do it you just have to follow some steps. Here is some step-to-step guide to doing proper keyword research.
- Number one step you’ve to follow while you’re searching for keywords is to study your niche. Learn more about your topic it can give you so many ideas and help you to discover different SEO strategies.
- Before going ahead you need to define your goals. You should ask yourself some important questions like what’s your topic or brand is about, who is your audience or customers, what would differentiate you from others and what’s the special thing that you’re going to show the viewers. Once you’ve effectively answered these questions it will give you a direction to accomplish your plan.
- Brainstorm all the ideas and make a list of relevant topics. Break down the main category or the goal you want to achieve into smaller chunks. Focus on every smaller chunk and it will lead you to accomplish your desired outcome.
- Now as you’ve broken down your main category into sub-topics, you should create a list of seed keywords. Seed keywords are basically focused on keywords. These kinds of keywords help you to define your niche and identify your competitors.
- Once you’ve identified your goals, topics and get a list of seed keywords now you need to use the keywords research tool to further refine your search terms.
- By searching the primary keywords to determine all the LSI keywords it will help search engines to determine the type of your content.
When it comes to finding the best keywords the biggest piece of advice I can give is to keep on digging until you find the perfect ones. The more you search the more you’ll expose. You just need to follow the right approach to find suitable keywords that help your site to rank best on search engines. Knowing different kinds of keywords helps to create the best strategies for driving search traffic.
Do let me know in the comments if this article taught you anything new.
Let me know if you want to add anything to the article to make it even more amazing.