Are you thinking of using guest blogging as your content marketing strategy?
Are you entirely new for Guest Blogging or don’t know where to start?
This Ultimate Guide to Guest blogging will blow your mind. The best adventure that you’re going to have as a blogger is by making genuine connections with people. One of the most effective ways to drive traffic to your blog is through guest posting. If you really want to promote yourself and your blogging, then the guest posting strategy can serve you in a great way.
Are you confused about what actually is guest blogging, and you haven’t done it before?
Then don’t worry, we’re here to let you know.
What Is Guest Blogging?
Let’s start from scratch to know what is meant by Guest blogging?
In simple words, Guest blogging or guest posting is a kind of blog in which you write content for some other website or blog.
We do guest blogging to enhance traffic to websites by using backlinks. When you go to a website, and you offer to write content for their blogs and article section and ask you to ask them to leave a live link going back to your website in exchange.
For example, you find a website that has a blog section or particularly is a blogging website, and they’re continually updating their blogs. You want to connect with them because they have content that is related to yours. So you offer them to write content for their website, and in return, you want a live link. Particularly, this is what guest blogging is.
And if you’ve done guest blogging before but don’t have a proper knowledge or idea about it and you want to learn more about it. Then in this ultimate guide to guest posting, you’ll learn more strategies through which you can create and execute a successful guest blog.
Why Guest Blogging Proves Beneficial For Your Website?
Guest posting gives a lot of benefits for your blog. If you’re a content creator, then this strategy can be tremendously helpful to boost traffic. Besides this, there are few more benefits, have a look at them.
1. Guest Posting Build Relationships
Sharing your content on someone else’s website will increase the authority of your blog. You can establish yourself as an authority figure and build relationships with other content creators in the market. It will provide an opportunity to show up your content to some new audience.
Similarly, if you get a backlink to your website, it will help you to deliver new content and ideas to your existing audience. So guest posting helps you to get your readers engaged with you. So doing a guest post for a prestigious blog guarantees you some secure connections.
2. Guest Posting is excellent for search Engines
If you are a blogger and worried about the traffic on your blog, then calm down! Guest blogging comes with the opportunity to enhance traffic to your blog.
Guest posting introduces you to a new audience by posting it to another person’s blog as a guest. The primary impact that the guest blogging will have on your website’s SEO is backlinking. When you show up your content to new websites, you’re securing new links for your site. Backlinks have tremendous effects on search engine optimization.
We already discussed Web 2.0 backlinks in our previous articles, which show how backlinks can impact your site ranking in Google.
After discussing some importance of guest blogging, let’s move towards the discussion that can someone be a great guest?
Guest Blogging Still Matters?
But before starting, you much be curious is guest blogging still matters in 2020?
The most important thing that makes guest blogging still worth it is that there’s traffic.
Even without getting backlinks you can develop the reader’s interest that makes those readers coming to your blog. When you develop a bond with other bloggers and collaborate with them it will open the door for new opportunities.
It’s about genuinely connecting with and supporting people that would like to potentially guest post for. You definitely have done better when someone contacts you and says that he liked your post, I’d like to guest post on your blog.
It’s a vote of confidence and makes you more authorized. This can increase your worth and demand in your industry and will lead to more visitors and readers.
Besides all of these benefits, guest blogging makes your website to the rank batter. It’s great for ranking. Similarly, if someone with a quality article wants to collaborate with you, you must go for it. This is a good way to connect with other bloggers and develop professional relationships.
The First Rule Of Being A Good Guest Blogger
If you’re really willing to write guest posts then you’ve to follow some rules. As every task needs some strategies for accomplishment, writing guest posts also requires some strategies.
- Set Your Goals: First of all know about your goals, it is essential to set a goal in mind.
- Look for the websites you’re going to contribute with: Before moving toward writing the guest post, first look for the websites you’re going to contribute with. You’ll have to find websites that are reputable and prestigious and already looking for content and will accept your guest’s authority.
- Find The Best Sites: Google will help you to find sites related to your blog by using keywords. As there’re a lot of websites that accept guest posts.
- Well managed Content: Make sure that the content you’re delivering to your new audience is perfect and well managed. It is the best way to build trust with the new audience if your writings are good enough.
- Guest Post is Beneficial for My Blog? : Besides this, you’ll need to confirm that writing guest posts websites will prove beneficial for your own blog. The website for which you’re going to have a guest blog already has a lot of traffic and people visit to read that blog more often. So having a backlink will drive traffic to your own blog as well.
- Be Unique: Now make sure that you have got the best information and content, the content you’re going to publish should be unique and detailed, unique and best among all of your work. So it can influence your new audience.
How To Do Guest Posts?
Guest blogs or posts increase the chances of success for your blog. You just need to learn some tactics in order to write. Below in this article, I’m gonna discuss some important tactics for writing a successful guest post.
1- Finding Guest post Targets
Before starting a blog post, the first thing you need to do is finding the websites you’ll target.
- Search for the websites that are related to your content and already been prestigious and authoritative.
- Go for the sites that will accept guest authors and looking for content.
- Make sure that the sites you’re going to write for will meet your goals.
There’re a lot of ways to find such sites. By searching on Google with the right keywords you’ll easily find your target blogs or websites.
Write the article name and concatenate them with the search parameters e.g. “Keyword”+ “Write for us”
Here is the list of useful google strings to find the best Guest Blog accepting Blogs.
Social platforms also give you the opportunity to search for the target websites. You can also use the blog’s comment section for this purpose.
Besides these, just paste the URL of the image that you’ll get from the author’s bio in the image search of Google. By using these methods, you’ll find authoritative websites that accept guest posts.
Use Online Website to Create FootPrints
If you have a problem while searching your query on google. you can use an online tool named DROPMYLINK to create footprints for you. However, you have to create a free account on this site after that you will see something like this.
- Keyword: Enter your keyword at 1st point i.e. “Digital Marketing”
- Category: Select Catagory to GUEST POST.
- Footprints: Select footprints one by one and see the result.
- Click on Search to see the result in GOOGLE.
2- Get your Guest Post Ready
Once you’ve searched for the target website a list of sites is now in option. But you’ve to select the site that best fits for your guest post. Just eliminate those sites from the list that are not very popular and you think those sites will not help you to meet your goals. Go for websites that have authoritative blogs and are well knows in the content market.
Match your niche i.e. the website you choose for guest blogging must be related to your niche. The content you’re offering should be of high quality that people find it interesting. It will grab the attention of readers automatically towards your blog.
By posting quality content you can increase the traffic to your site. More followers must share your posts on social media platforms like Twitter, Facebook, Pinterest, Instagram, and LinkedIn, etc. Try to make good relationships with the owner of the blog for which you’re writing a guest blog.
3- Send your Pitch
If you write a pitch the wrong way the editor is going to delete that. So I’m going to teach you how to write a pitch that’s going to get a positive response and going to land a guest blog.
Think about what you want to accomplish with the guest post, focus on the strategies i.e. pitch the blogs that have a large following. These will ultimately be going to benefit you the most.
Think about your business goals who you want to get your content in front of. Pick a website that will allow you to get in front of your target audience, so make sure you’re not sending an irrelevant guest post pitch but it should be a good fit website.
4- Write a guest post
When you’re done with the pitch, the next thing you’ve to do is to write the content for your guest post. First of all, select the appealing headlines from your post.
Before you start writing, think about the top and select a catchy title for it, then put some effort to think that how will you make it Presentable. Design the complete framework in which you present your blog.
First of all, create an attractive headline or tittle because tittle is something that describes your context well. This is the thing that makes people read it.
For example, if your Article is a description or guideline to any question then it is recommended to put that question as to the headline. Perfectly suitable Quote can also be the title for your content, try to keep the context that is conveying more but the text is less Make Quality Context that’s what people want.
You just have to focus on the quality and make sure it is relevant for your readers. Images are something that attracts the readers to try to include relevant and high-quality Images to your context. This breaks the flow of content and makes it more readable.
5- Follow Up
Just not write the context, publish it and then vanish. After you’ve published your guest post, stay connected with the readers in the comment section.
Try to respond to the people so they can interact with you, it helps to build good relations with your readers.
Secondly, promote your content as much as you can it’s a part of a successful guest blogging strategy. By using email, marketing, social sites promote your content. Build relations with other bloggers and ask them to mention your post. This will help you to expand your reach.
Bonus: Email Outreach to Get Approve Your Guest Post
I am adding this section as Bonus. Because after following all the above steps you don’t need this but still I am sharing some of the email subjects and Outreach which you can edit as per your need and can use to interact with peoples.
The Expanded Guest post
You’re writing articles for someone else’s site and want to generate new subscribers or readers to your own blog. It’s a time taking process as it requires months and still not getting the desired subscribers.
But with the expanded guest posts you can do it in less time. The first thing you’ve to follow while writing an expanded guest post is to go with the incredibly detailed articles. Because a 500 or 1000 words blog article is very common and you need to come up with something different to awe your readers.
So try to give more detail and add examples related to your content. Stop limit your content to a single post rather than go with the episodes of your article so the readers get hooked to your blog. Add a bonus resource at the end of the post so that if the readers like your content the additional resource will create a desire to further read the article.
Guest Blogging Pro-Tips
When one guest post proves beneficial for you in achieving your goals, then you must go for more guest posts.
The most important thing regarding guest blogging is the style and the way of writing, it will leave an impression on readers. This helps you to engage more people in your blogging site.
The next thing to keep in mind when your guest blogging is that you should stay inactive in the comment section. This will drive traffic because prestigious sited have a lot of visitors. Being responsive is a technique to make connections with your new audience
My words regarding Guest post
If your guest post gets published, many congratulations to you! But remember one thing, delivering only quality content isn’t enough but your engagement is also necessary.
So don’t forget to share your blogs on different social media platforms and interact with your readers through the comment section.
I hope that this step to step guide will prove informative and it may help you to get more leads for your business.
Stay tuned and keep sharing cool stuff.